This comparison is written by the Fleetwire team, so read it with that in mind. We've kept it honest, including where RENTALL is the better fit.
TL;DR
- Choose Fleetwire if you're an independent operator or Turo host, especially under 10 vehicles, and you want a branded direct-booking storefront with published pricing that you can set up yourself today.
- Choose RENTALL if you run an established agency of 10+ vehicles that needs travel-broker distribution (Kayak and others), a specific payment gateway, or RENTALL's broad vehicle-type coverage, and you're happy to buy through a demo.
At a glance
| Fleetwire | RENTALL | |
|---|---|---|
| Pricing published | Yes: $34/mo (5 vehicles), $89 (15), $279 (150), $3/mo per extra vehicle | No. Quote only; TrustRadius lists a $650 entry-level setup fee |
| Free trial | 14 days, no credit card, self-serve | 7 days, requested by email |
| Getting started | Self-serve signup, live the same day | Demo first; minimum fleet of 10 vehicles (with exceptions) |
| Booking website | Hosted branded storefront, embeds and a WordPress plugin | Reservation plugin embedded in your site (Business plan and up); template website on Enterprise |
| Turo calendar sync | Yes | Not stated* |
| Renter ID verification | Yes (Stripe Identity), at checkout | License scan in the staff app; automated checks not stated* |
| Renter insurance verification | Yes (Axle) | Not stated* |
| Security deposits as card holds | Yes, all plans | Not stated* |
| eSign rental agreements | Yes (Standard+) | Add-on module |
| Payment processors | Stripe or Square | Many: Authorize.net, Moneris, Worldpay, PayPal, RENTALL Payments (US) and more |
| Travel brokers / OTAs | — | Yes (Kayak and CRX connected; a wider broker list on their partners page) |
| Staff mobile app | Android (iPhone coming soon) | Free Android app |
| Telematics / keyless | Tesla and Bouncie connections | Zubie (odometer and fuel); keyless not supported |
| API access | Premium plan | Yes |
| Contract | Month-to-month, cancel anytime | No long-term contracts |
The fit difference in one paragraph
RENTALL's center of gravity is the rental agency back office: reservations from many channels, a counter staff, many payment gateways and travel brokers, across car, RV, boat, bus and equipment fleets. Fleetwire's center of gravity is the direct booking: a renter finds your branded storefront, verifies their license, signs the agreement and leaves a card-hold deposit before you lift a finger. If you need broker distribution for an established agency, RENTALL is shaped for it. If you're building a direct-booking business, often alongside Turo, that's the problem Fleetwire is shaped like.
Where Fleetwire wins
1. No minimum fleet, no sales call. Fleetwire works for a single car and publishes every price. RENTALL asks for a minimum of 10 vehicles and a demo before you see a quote.
2. The trust stack at checkout. Stripe Identity license verification, Axle insurance verification and deposits held as card authorizations happen online, before pickup. We found no automated ID checks, insurance verification or deposit holds on RENTALL's public pages.
3. Built for the marketplace-to-direct move. Turo trips import automatically and block your storefront. RENTALL doesn't mention car-sharing marketplace integration.
4. A storefront, not just a widget. Every Fleetwire plan includes a hosted, branded booking site. RENTALL's booking plugin embeds in a site you already have, and its template website comes with the Enterprise plan.
Where RENTALL is genuinely stronger
Fair is fair:
- Broker and travel-channel distribution. Connections to travel brokers such as Kayak put your inventory in front of travel bookers. Fleetwire focuses on your own storefront and the car-sharing marketplaces.
- Payment-gateway choice. If you're tied to Authorize.net, Moneris, Worldpay or another gateway, RENTALL likely supports it. Fleetwire runs on Stripe or Square.
- Breadth of fleet types and history. Over a decade of development and three merged systems behind it, with customers across car, RV, boat, bus and equipment rental.
- API on more plans. RENTALL offers an API without a top-tier requirement. Fleetwire's API and webhooks are on the Premium plan.
If you run an established agency that lives on broker bookings or a specific payment gateway, RENTALL may be the better tool. If you're an independent operator building a direct-booking brand, that's who Fleetwire is for.
Switching to Fleetwire
We'll migrate your vehicles, customer list, and calendar for free on Standard and Premium plans, usually within a day or two. Book a 20-minute demo and we'll build your storefront live on the call, with your branding, before you commit to anything. Or skip the call and start a free trial; the storefront you build is yours to keep through the trial.
FAQ
How much does RENTALL cost?
RENTALL doesn't publish prices; plans (Essential, Business, Enterprise, Tailor-made) are quoted after a demo, and TrustRadius lists a $650 entry-level setup fee. Fleetwire is $34/mo for 5 vehicles, $89 for 15 and $279 for 150, plus $3/month per extra vehicle, with no setup fee.
Is RENTALL the same as Navotar?
Yes. Navotar rebranded as RENTALL in 2022 after Valsoft acquired it, combining it with Bluebird and Thermeon. The software's site is now rentallsoftware.com.
Does RENTALL work for small fleets?
RENTALL states a minimum fleet of 10 vehicles, with exceptions. Fleetwire has no minimum; plans start at 5 vehicles for $34/mo.
Does RENTALL sync with Turo?
We found no Turo integration on RENTALL's public pages. Fleetwire imports Turo trips so they block your direct-booking storefront automatically.
How long does it take to switch to Fleetwire?
Most operators are live on Fleetwire the same day. Free migration is included on Standard and Premium plans and typically takes a day or two.
RENTALL details referenced from rentallsoftware.com (pricing, FAQ, add-on, partner and mobile pages), Valsoft's 2021 acquisition announcement, and public review listings, checked October 2026. RENTALL is a trademark of its owner; all comparisons are based on publicly available information as of October 2026 and may change, so confirm with RENTALL directly. Spot an inaccuracy? Email [email protected] and we'll fix it.
*Not stated on RENTALL's public pages as of October 2026. Confirm with RENTALL directly.
